Data Strategy

2023 Data Trends & Predictions

Looking to the year ahead, demand is a key focus: Demand for versatile data management tools, demand for data observability, and customer demand on vendors.


Prediction 1: Data catalogs and other data management tools will become obsolete unless part of a larger platform play

A number of years back, Gartner proclaimed that data catalogs were “the new black” when it came to data management and analytics. It’s not a new concept per se; there’s long been an understanding that you need a common definition of all your business terms, goals, data sets and systems. But what we’re seeing is the move beyond simple taxonomies to ontologies, which is really understanding the classes of relationships and the structure of data and rules – and how you establish constraints around how the data is managed. It’s more than just a classification. Companies have been implementing these things in pockets, but it’s often in siloes and not spread across the lines of business. While useful independently, all of these things are much more powerful when looked at as a whole. 

For this reason, individual tools that only perform one function will not be enough to solve the growing challenges in data management. Even the definitions and criteria used by analysts to classify the leaders in the industry are rapidly changing. Words like augmented, discovery, suggested, etc. are being put in front of classic categories like data quality, integration, master data management and others, to further highlight the requirements and connected nature of these products. Expect to see long-standing leaders falling behind and innovators taking the lead this coming year. 


Prediction 2: More organizations will move from a data mesh architecture to a data fabric approach

Data mesh architecture is a strategy of decentralizing the data – with a goal of establishing coherence between different business domains. It’s primarily people driven. It tends to involve subject matter experts in data who are going in, tagging information, designing rules and understanding who the contributors are, to try to create a better awareness of how to consume data at a business level or what’s happening within your data that may be impacting your business. 

By contrast, a data fabric approach is more automated. It’s going to use AI/ML and it’s not reliant on highly experienced data scientists. It’s going to be more self-discovering in terms of the insights and value it creates. This design pattern is going to be increasingly important for companies to start adopting and that’s definitely the direction I see things headed. If you’re not moving toward an automated approach, you’re not going to be able to keep up and you won’t be able to unlock all the potential value in your systems and data. 

Prediction 3: Cloud data management takes on outsized importance

There is way more opportunity for businesses seeking to eliminate legacy  data management products now that more solutions are becoming cloud-native. They’re designed for extensibility and integration and create opportunities to build a “best of breed” solution set that matches the exact needs of the customer. 

When we think about all of the individual parts – cloud infrastructure, integration, data lakes, analytics platforms, etc. – customers increasingly want to look at how to combine these functions between strategic application providers and their cloud platform providers.

For example, a customer who has made the decision to move their IT infrastructure to the cloud will want to select a cloud provider that offers not only compute and storage, but data management solutions and services that will accelerate their modernization efforts. These services need to be looked at in terms of how well they will interoperate with the core business applications that will run on that cloud platform. The ability to extend core applications with rich functionality beyond infrastructure, will ensure the move delivers the highest business outcome possible and not just an exchange of CapEx for OpEx. So, platform, applications and tools that can accelerate this integration and expansion – or help make it faster and easier – will be in higher demand. 


Prediction 4: Demand for data observability will grow

When it comes to data and data migration, there are a ton of moving parts. There may be multiple application vendors and multiple cloud providers. To grapple with all this, you need a better understanding of the health of the data in your systems and the impact that health, good or bad, has on your business. Data observability helps you assess data health and the ability to troubleshoot and fix problems before things get worse. 

The concept actually comes from the notion of DevOps and the ability to remove the silos between development and IT operations for collaborative, fast and iterative product delivery. Data observability basically steals a page from the benefits of DevOps and applies it to mission critical, corporate data.

Data observability is a measure or approach to help an organization really understand how well their data is doing in supporting the business. 

If you’re not empowering your teams to truly understand the impact data is having on their business, and the tools to address those issues, you’re going to be inefficient, and you’ll be spending more than you should. That’s why I see this as being a growing trend for 2023.


Prediction 5: Customers will become more demanding of their vendors to be able to prove tangible business impact 

If all you can talk about are software features and how your features compare to another product’s features, then you’re not delivering any value to your customer. You must be able to show the business impact that software will have on the business, and the ROI associated with its implementation. You need to be able to relate it to the things that the customer’s board and the CEO are using as key metrics. If you can’t draw a clear line to real value, you’re not going to sell your software.

In many conversations I’ve had with executives at the companies we serve, I often hear “we already have one of everything so tell me why this time things will be different.” The promise of “things will be great, trust us” is not going to cut it, especially given current economic uncertainties. However, when faced with economic uncertainties, most companies will look at solutions that help cut costs, improve efficiency and streamline business operations. This is why showing tangible business impacts will be a cornerstone in most enterprise software buying decisions.

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