Syniti is a Visionary in Gartner’s 2022 Magic Quadrant for Data Quality Solutions for the Second Year in a Row!

Syniti has once again been recognized as “Visionary” in the recently released 2022 Gartner Magic Quadrant™ for Data Quality Solutions. This marks our second time being placed in the Visionary quadrant, and seventh year placing in the report. We moved up and to the right, and fast - more than any other vendor included – demonstrating improvement in both the ‘Ability to Execute’ and ‘Completeness of Vision’ axis.

And that’s not all – Syniti has also been named in the 2022 Gartner Peer Insights Voice of the Customer: Master Data Management Solutions and 2021 Master Data Management Magic Quadrant reports for its Syniti Knowledge Platform (SKP).

A Single, Unified Solution

Syniti’s demonstrated advancement in the data quality space is driven in large part by the company’s holistic approach to data management, incorporating data quality, data catalog governance, matching, and data integration under one user experience.

Syniti’s feature-rich platform enables enterprises to truly understand the impact of their data on business-critical decisions. Data quality solutions built in and alongside data catalog and governance capabilities bring clarity to the direct impact errors have upon the business. The platform simplifies and automates critical tasks under one, seamless user experience that flows from one task to the next.

The Leaders of Tomorrow

“The Data Quality market in general is asking for more unified platforms,” Rex Ahlstrom, Chief Strategy & Technology Officer at Syniti, explains. “It’s a faster, more efficient solution than merely a collection of tools and products.”

According to the Gartner report, “by 2024, 90% of data quality technology buying decisions will focus on ease of use, automation, operational efficiency and interoperability as the critical decision factors.”

Early adopters of these unified data management solutions will stand to gain a competitive advantage in their market. To ensure the success of business-critical data initiatives, partnering with a trusted, experienced leader with a proven track record is of the utmost importance.

“The Visionaries of today are going to be the Leaders of tomorrow,” says Ahlstrom. “Establishing a partnership now as an investment for the future.”

Innovators Never Stop Innovating

Syniti’s portfolio of data management solutions continue to expand along with the needs of the data quality market. In response to the growing complexities facing enterprises today, further advancements are already underway on the company’s already-powerful data management platform, SKP.

“Innovators never stop innovating,” says Ahlstrom. “We’re already integrating new features like matching and harmonization integrations right into SKP, with support for both party and non-party data.” To further support the growing demands of today’s enterprise, advanced capabilities such as enhanced metadata scanning, AL/ML capabilities, and automated rule generation, are already being added to the cloud-native platform.

“We’ve also forged some incredibly strong alliance partnerships here at Syniti - especially with SAP - and continue to dramatically expand upon our broad ecosystem of global Systems Integrator (SI) partnerships,” says Ahlstrom.

The Future of Data Quality

“Traditionally, data quality maintenance was thought of as the end-all, be-all of managing master data,” Matt Wagnon, Syniti’s VP of Product Development, says. “When in fact, it’s actually just the tip of the iceberg in terms of proactively addressing and understanding anomalies in your data.”

The right data quality strategy needs to support data observability utilizing capabilities like data governance, data catalog, data matching or harmonization, and more. Gartner predicts, “by 2025, 80% of mainstream data quality vendors will expand their product capabilities to provide greater data insights by discovering patterns, trends and relationships of data, in addition to error resolution.”

“Data observability is really about understanding your data and taking action,” says Wagnon. “It’s more than just data operations – but taking it a step further and understanding how critical is that error and how it impacts processes.”

Syniti’s onwards-and-upwards trajectory across the Magic Quadrant shows no sign of slowing down. Gartner’s recognition of our solutions for seven years in a row only reaffirms our commitment to delivering best-in-class, unified solutions capable of accelerating customers’ digital transformation journeys.

Download the complimentary report, here.

Gartner Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.